In order to keep things organized, they sort their Pins into collections called boards. Pinners can follow your entire account, or just the specific boards that interest them most. Then, the Pins you save will appear in their feed. If you plan to use Pinterest to market your business, you should create a Pinterest business account, rather than a personal account.
Business accounts offer business-specific features like analytics and the ability to use Pinterest advertising. If you already have a personal Pinterest account, you can convert it to a business account.
Once your account is created, your home page will look like the screenshot below. Your followers will see your profile, which you can access by clicking on the red thumb tack in the top right-hand corner. Give as much information as you can. Choose an image that best represents your brand, such as a logo. Make sure to add your website so users can visit you through it. Confirming your website allows you to see what people Pin from your website, and adds your logo to any Pins made from your site.
Now that your account is ready to go, you need to start sharing and organizing content so that Pinners will have a reason to follow either your entire account or one or more of your boards. The easiest way to save to Pinterest quickly is to install the Pinterest browser button , which allows you to Pin anything from the web with just a couple of clicks. Once you have added several Pins to your board, you can choose the most visually compelling to be the cover Pin. Besides pinning and making boards on behalf of your brand, you also have access to:.
Your profile will also show how many monthly viewers you have, and your total followers. Save time by managing your Pinterest for business account alongside your other social profiles. From the Hootsuite dashboard you can create new boards, compose new Pins, schedule them for later, and Pin to multiple boards at once. You can choose to use automatic buttons—in which case a clickable Pinterest Save button will appear on every image on your site—or hover buttons, which will appear only when someone hovers their mouse over the images.
Or, you can choose to add a Pinterest Save button only to a specific image on your site. Your photos should be clear, well-lit, well-composed, and—most importantly—in focus. Think about creative ways to showcase your product and your brand visually.
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After studying the performance of 50, promoted Pins, Pinterest found that lifestyle images generally outperform product images. For instance, fashion and style Pins showing products in use in real life saw 30 percent more clickthroughs and percent higher checkout rates than those showing the product alone. For example, this Pin from Hunter Boots showcases how their boots can be worn, rather than offering a plain close-up of the boots themselves.
According to Pinterest, Pins showing someone using a product or service are 67 percent more likely to drive offline sales. Eighty percent of Pinners use the Pinterest app to access the network on mobile devices, so images should be optimized for a small screen. Vertical images are your best bet, since they give you more real estate to work with. The image ratio can be up to If your image is taller than pixels, it will get cut off.
Adding a few words of text to your images can help give an immediate idea of what the linked content is all about. For example, food-related Pins that include a short text call-out get 23 percent more clickthroughs and 31 percent more saves.
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This Pin from Kraft Foods uses just the right amount of text:. Like the Pin from nail polish brand Essie below, you should also include a logo somewhere in your image. Avoid the bottom right corner, as that spot often gets covered up by product icons. Finally, keep in mind that you can create multiple Pins with different images that point to the same webpage. This is not only allowed, but encouraged , since different images can appeal to different audiences.
Make the most of the description field to tell viewers exactly what they will get if they click through to the linked content on your site. Make sure to include your most important keywords to help your Pins appear in search but, of course, be sure to do this in a natural and helpful way rather than engaging in keyword stuffing. The description in this Pin from BobVila. According to Pinterest , this practice drives 2x higher awareness. If you create multiple Pins with different images pointing to the same content, make sure to create a unique description for each one.
Then, make sure that linked content delivers on what you promise. Quality content will get Pinners excited about following and interacting with your brand both within and outside of Pinterest. On the other hand, Pinterest penalizes Pins with broken links, so make sure all of your Pinned links are correct and up to date.
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Rich Pins are enhanced Pins that use metadata pulled from your site to provide extra information about what Pinners will find when they click on a Pin. And it has some messages for us. Consider the trajectory of what we think of as the major social apps. Twitter gained popularity as a tool for following people and being followed by other people and expanded from there. Twitter watched what its users did with its original concept and formalized the conversational behaviors they invented.
See: Retweets. See again: hashtags. Only then, and after going public, did it start to become more assertive. It made more recommendations. Opaque machine intelligence encroached on the original system. Some users might feel affronted by these assertive new automatic features, which are clearly designed to increase interaction. One might reasonably worry that this trend serves the lowest demands of a brutal attention economy that is revealing tech companies as cynical time-mongers and turning us into mindless drones.
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These changes have also tended to work, at least on those terms. It never runs out of material. It is constantly learning from you and, over time, builds a presumably complex but opaque model of what you tend to watch, and shows you more of that, or things like that, or things related to that, or, honestly, who knows, but it seems to work.
Its mode of creation is unusual, too. You can make stuff for your friends, or in response to your friends, sure. But users looking for something to post about are immediately recruited into group challenges, or hashtags, or shown popular songs.
The bar is low. The stakes are low. On most social networks the first step to showing your content to a lot of people is grinding to build an audience, or having lots of friends, or being incredibly beautiful or wealthy or idle and willing to display that, or getting lucky or striking viral gold. TikTok instead encourages users to jump from audience to audience, trend to trend, creating something like simulated temporary friend groups, who get together to do friend-group things: to share an inside joke; to riff on a song; to talk idly and aimlessly about whatever is in front of you.
Feedback is instant and frequently abundant; virality has a stiff tailwind. Stimulation is constant. The pool of content is enormous. Most of it is meaningless. Some of it becomes popular, and some is great, and some gets to be both. And it did. Older social apps are continuously evolving, too. TikTok though is the towering stick falling far and fast, not caring to wait to evolve through a wriggling, cumbersome social phase, but instead asking: Why not just start showing people things and see what they do about it? Why not just ask people to start making things and see what happens?
If engagement is how success is measured, why not just design the app where taking up time is the entire point? Let the creature grow tall and fall upon us all. TikTok is far from an evolutionary fluke. TikTok was merged with Musical. It still carries a lot of Musical.
It was the defunct Musical. All of this goes a long way to explain why, at least at first, TikTok can seem disorienting.