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Written by Sophia Bernazzani. Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.

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Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Be well-prepared and organized for your video shoots.

Know exactly what you want before the day you film by following the steps below. The concept for your video project should be original and creative. Instead, conduct persona and keyword research, find out which types of video content are popular and successful in your industry, and double-check to make sure another brand hasn't covered the exact same angle already. Write a script, draw out a storyboard, and create a shot list before you start filming.

Plan your b-roll shots so you have extra footage when it comes time for editing more on that below. If you think writing a video script is the same as writing a blog post -- think again. Here are Column Five's best tips. Set high standards when casting actors for your projects. Pick someone who can deliver dialogue naturally, who can memorize lines, and who isn't stiff in front of the camera. If possible, plan time for a few run-throughs to work out any mispronunciations or giggles. However, for smaller projects, the videographer should be the one making the call. It depends on what type of video you're creating, the scope of the content, your budget, etc.

Larger companies with multiple departments could literally have viable equipment tucked away in some storage room. Checking before ordering new equipment could save you hundreds to thousands of dollars in rentals! Often, the narrator in large-scale business videos will be someone from the C-suite.

But you might want someone who can get the job done better, quicker, and build stronger relationships with your audience, too. Every company has its fair share of interesting characters, and one of them might just fit the camera perfectly. Where an actor or paid hire might study the script and play well, nothing compares to someone who lives and breathes your brand message every single day.

Basic Video Shooting

This all-important companion sheet to the production schedule includes the contact information of every member of the film production crew and the actors. If you're confused about how to piece a call list together, you can use a service like Still Motion which provides call sheet templates. As any actor will tell you, the importance of line-readings and rehearsals cannot be understated. The sooner you start using video in your marketing, the sooner you can leverage its power to establish thought leadership and trust in order to attract, qualify and convert new customers to your brand as well.


How to Prepare for a Video Shoot – Tips for Location, Wardrobe & More - Shootsta

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Video Production 101: Where Should I Shoot My Video?

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    Cinematic techniques

    We recommend using AdvertiseCast for your podcast advertising needs. Interested to see how video could transform your business model? Virgin Islands U. Are you planning a business video shoot for your brand? First of all, congratulations!

    1. Tell a story

    Video is the best way for you to communicate with your audience, and the whole process is far easier and less intimidating than you may think. But what else do you need to think about before the big day? The best filming locations are those that will put your viewers at ease. You can use a room in your office or you can shoot in a quiet outdoor location. Try to avoid overly clinical surroundings, though, as these can appear formal and stifling. What you want is:. If possible, opt for a long, deep room, because this will allow you to use shallow depth of field — which provides contrast between the subject the person talking, who is in focus and the background which is soft and out of focus.

    In terms of lighting, natural lighting from big windows is great for promoting a natural, relaxed appearance. Try to avoid overhead fluorescent lights or anything that sits directly above the subject as these will cast unflattering shadows. We recommend you spend some time in your filming location at the time of day you will be filming, so you can gauge how loud it will actually be when you start shooting!

    Wardrobe items that trigger brand recognition through colours or uniform may also be important, from a consistency and messaging perspective in your digital strategy. Try to avoid clothes that are too visually distracting i. Solid colours tend to work best, but try to avoid high-contrast pairings like a bright white shirt with red trousers.